Empowering Members to
Build Lasting Exercise Habits
Guru Paul is your ultimate solution for helping new and returning gym members establish and maintain a consistent exercise routine. Designed to work autonomously, Guru Paul operates 24/7 to ensure continuous support and engagement for your members.
How Guru Paul Works
Powered by advanced AI, Guru Paul generates tailored prompts, nudges, and conversations to seamlessly integrate exercise into daily habits. By focusing on increasing retention and reducing attrition, Guru Paul directly contributes to enhancing member loyalty and lifetime value.
Personalized Support
Guru Paul identifies members who need the most support, segments them, and sends appropriate, timely messages.
Done-for-You Service
We craft and deliver messages on your behalf, ensuring effective communication without additional effort from your staff.
Behavioral Rewards
Members receive rewards for completing desired behaviors, such as regular visits, to encourage consistency.
Conversational Interactions
Our approach uses natural, conversational language to make interactions feel more human.
Generational Messaging
Messages are tailored to different age groups, ensuring relevance and engagement for all members.
Survey Integration
We turn surveys into conversations to understand member preferences, using this data to improve future interactions.
Proven Impact on Retention
Guru Paul's approach is based on over 22 years of research by Dr. Paul Bedford, the retention expert. By promoting visit frequency, we help members build exercise habits that significantly increase their length of stay.
- Visit Frequency: Our primary goal is to increase visit frequency to 1-2 times per week, which is optimal for habit formation without causing overcrowding.
- Retention Strategies: We use survival analysis to measure the effectiveness of our strategies and adapt them to maximize retention.
- Behavioral Insights: Our studies show that increasing visit frequency from less than once a week to 1-2 times a week can nearly double the average length of membership.
Custom Colour to Suit Your Branding
We understand the importance of maintaining a consistent brand identity across all your communications. That’s why we offer customization options to ensure that the app seamlessly integrates with your club’s unique branding.
Download the Guru Paul App
